Creator of “Texts from Hillary” Explains the Anatomy of Buzz

This is the final piece of our series on BuzzFeed editor Stacy Lambe’s “Scaling Green Communicating Energy Lecture Series” recent talk. The first two installments are available here and here. The topic for this post is “buzz” – what is it, how to create it - from the creative force behind the viral phenomenon, “Texts from Hillary.”
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